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Sales and the 16 Motivators

Imagine your salespeople setting aside their own motivators to “instinctively” adapt to the motivators of your customers. This can only begin when they understand their own Motivation Profile and the dangers of self-hugging.

Then they can begin profiling customers, asking key questions to discover motivators, and then adapt their messages to align with their customers’ Motivation Profile.

People are motivated to buy. The reason they don’t is the marketing and sales messages don’t align with their Motivation Profile. When a salesperson understands the prospect’s motivations, it’s as simple as framing the message and asking for the sale.

To explore how you can improve sales using the Reiss Motivation Profile, contact Jonathan directly at JP@JonathanPetersPhD.com

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