16 Motivaators and Gamification

What causes some to engage in a gamified process, while others disengage in frustration? Why is it that some game elements appeal to some people, but have no effect on others? 

People have tried to simplify the human tendency to play, but our willingness to invest time and energy into a process or experience ultimately comes from our core motivators. Click here for a brief description of the 16 Motivators. Better yet, download the free ebook _____

Using a rigid scientific protocol, and leveraging statistical and computational methodologies, Stephen Reiss, PhD has identified 16 basic needs that impact our personalities and the choices we make, as well as why we would engage in one activity but not another. His findings have been supported with an expanding dataset of over 80,000 people across cultures on four continents.

In gamification and game design, it is vital to realize that you, as a developer and/or player, have different motivations for playing than most of the people you encounter. The problem for the designer is without identifying the motivation profile of the designer and anticipating different motivation profiles of potential players, the designer will not be able to identify why some people engage and other disengage. 

More important, a designer must identify their own motivation profile so they can anticipate what elements will be missing from their design, where disengagement is likely to happen, and where the game is likely to fall apart. You can register to discover your unique Motivation Profile here, and have a 30 minute consult with Jonathan Peters, PhD about where your blind spots are when it comes to gamification design.

Of the 16 Motivators, eleven relate directly to game design and player motivation. Three must be considered when designing the process, and two should be consider for certain processes and populations. When people are “average” in a motivator, they will not disengage based on a game element designed to appeal to a high or low motivated person. However, a game element designed for a high or low motivated person will likely cause the opposite type to disengage. Click here to download your free ebook on how the 16 Motivators impact gamification and engagement. 

Make sure that players engage with your gamified processes. Anticipate where issues will arise. And enjoy the Return on Effort with your gamified process. 

Would you like a free ebook on the 16 Motivators and Gamification?

Or, better yet, would you like to discover your unique motivation profile and receive a free 30-minute consult with Jonathan Peters, PhD concerning where your blindspots are likely to be when it comes to game design. Schedule Now